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ISO 9001 Standard requirements for customer communication |
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One of the most common activities in organization is communicating with your customers. The ISO 9001 Standard knows it well. The customer wants the attention. The customer needs the attention. And as well, the customer pays for the attention. |
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Customer's requirements review - the ISO 9001 Standard requirements |
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"Blessed be he that expects nothing, for he shall never be disappointed". (B. Franklin - sic) Our business existence is solely for our customers. We must remember that and memorize it every morning when we step in our offices, our factories or any other business establishments. Why? Because when our customers would stop being our customers, and their money would flow to our competitors... do I really have to go on? |
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Customers' satisfaction analysis - the ISO 9001 Standard requirements |
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"When skinning your customers, you should leave some skin on to grow so that you can skin them again". (N. Krushchev) Customer satisfaction analysis is one of the most powerful tools for examining your performance among your customers.
Customer's Satisfactory Analysis has different meanings that are all relevant:
- Determines if you’ve performed well or poorly with your customers
- Identifies your customers unfulfilled needs
- Generates new development ideas that you hadn’t thought of
- Uncovers new marketing opportunities for your organization
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